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Times Now plans launch in France & Germany

Times Now
Times Now

After its launch in the UK last week, India’s leading English news channel, Times Now is planning to expand in other European territories including France and Germany.

M K Anand, CEO and managing director, Times Network, said,”The success of Times NOW has encouraged us to further launch it for Indians who live abroad and want to keep abreast of news about their country and its growing eminence in the world. The expansion of the channel in the UK market, for us, is the most important one since our launch in America in 2011, which was our international debut. This launch announces our arrival in the European market as the UK is probably our biggest diaspora market. We intend to enter France and Germany, too, by next year.”

Naveen Chandra, head of International Business, Times Network, adds, “With this launch, Times Network channels have rapidly reached over 80 countries in five continents in a little over four years. We are now building our local sales team, and will soon enlist for BARB ratings. We have received encouraging feedback from advertisers with half a dozen clients already on board at the time of the launch. Our innovative marketing during Prime Minister Narendra Modi’s Wembley address is the start of our three-phase marketing plan over the next six months, in order to introduce the channel to the UK audiences.”

Times Now is expected to begin reporting official viewing data after signing a deal with BARB. Currently, ARY News dominates the South Asian news space in UK. Times Now is available free-to-air in UK on Sky Digital EPG 576.