Times Network launches Hindi news channel, Times Now Navbharat

BizAsia Correspondent



Times Network, India’s premium broadcast network today announced its foray into India Language with the launch of its Hindi News Channel, Times Now Navbharat in HD on August 01, 2021. Originating from the lineage of India’s most influential News Network that has redefined the prototype of News broadcast in the country, Times Now Navbharat with its positioning ‘Ab Badlega Bharat, Banega Navbharat’, will be the new and clear voice propelling change through an inclusive movement for a New India.

Promising to disrupt the Hindi News genre, Times Now Navbharat elevates the news viewing experience with its premium visual & sound quality and infuses freshness with its edgy, radiant and bold avatar which is reflected in the channel’s vibrant logo and distinctive visual identity. With an unwavering determination to enlighten viewers with insights rather than transmitting news just to create headlines, Times Now Navbharat champions a unique brand of action-oriented journalism driven by credible and decisive content. Focussed on the true essence of the news, the channel transcends the noise in its relentless pursuit of fact-based reportage with incisive journalism, sharp & balanced analysis, an evocative attitude that will inspire impact and resolution.

Successfully fronting its debut in Hindi news with trail blazing anchors and renowned journalists, led by firebrand anchor Navika Kumar as the Editor-in-Chief, Times Now Navbharat launches 7 prime-time shows hosted by powerhouse anchors including Sushant Sinha, Padmaja Joshi, Ankit Tyagi and Meenakshi Kandwal. Breaking away from stereotypical news formats, the channel explores an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions. Prime time shows include Rashtravad at 5pm, Log Tantra at 6pm, Dhakad EXCLUSIVE at 7pm, Sawal Public Ka at 8pm, News Ki PaathShala at 9pm and Opinion India at 10 pm.

Commenting on the launch, MK Anand, MD & CEO, Times Network said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

Marking this landmark launch, the network has planned a reverberating marketing campaign across Hindi Speaking Markets. Conceptualized by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. With a high decibel promotion planned across TV, outdoor, print, radio, multiplexes, social media and leading digital platforms, the Network has left no stone unturned for the launch of its Hindi news channel. With an unmissable display of the channel and its key faces, the network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its Print Ads across leading Hindi & English dailies of the country.

Sealing the faith and support of the country’s top advertisers, Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few.

Times Now Navbharat will be available across all the leading Cable Operators, MSOs & DTH platforms.