Times Network elevates Mihir Bhatt as Business Head, Times Influence

India’s premium broadcast network, Times Network today announced the elevation of Mihir Bhatt as Business Head, Times Influence & Managing Editor, Times Network. In his new capacity, Mihir will continue to lead the Editorial charge for large scale strategic collaborated content on the Network and grow the already buoyant Content Solutions Business with overall P&L responsibility of Times Influence – a Strategic Content Thinktank that operates across the Network, developing award winning IPs and Content Solutions.

With evolution in formats, platforms, consumer preferences and ROI demands, large scale IPs & Collaborated Content have emerged as critical growth drivers for Digital Publishers and Broadcasters, leading to the intensified focus at Times Network.

MK Anand, MD & CEO, Times Network said, “Mihir has played a pivotal role in steering strategic content partnerships and Network IPs that have become industry benchmarks today. A dynamic leader with a proven track record, I’m confident Mihir will continue to create unique value propositions for Times Network and our partners.”

Talking about his new role, Mihir Bhatt said, “I am honoured and delighted to helm this mandate. It’s heartening to see Times Influence’s rapid growth as a content powerhouse that is being recognised for creating award-winning strategic & branded content initiatives across mediums. As I take on this responsibility, I am focused on harnessing my strengths and expertise to create new opportunities and capitalize on emerging trends that drive innovation and growth for the Network.”

During his tenure at Times Network, Mihir has led large-scale IPs including India Economic Conclave – the largest in the genre, Times Now Summit, Amazing Indians, Leaders of Tomorrow and Navbharat Navnirman Manch amongst others. A seasoned media professional with over 2 decades of experience in editorial and business roles, Mihir has closely tracked corporate India, government policies, domestic & global economies and has also been instrumental in launching leading branded content initiatives in the broadcast industry.