Tiger Shroff to endorse Sony YAY!

Bollywood actor Tiger Shroff has been named as the brand ambassador of Sony Pictures Networks India (SPNI) new channel, Sony YAY!

This will be the first time Shroff will be endorsing a television brand. Talking about this association, SPNI business head Leena Lele Dutta said, “We are excited to have Tiger Shroff as Sony Yay!’s brand ambassador. Kids across the country relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel.”

The channel launches in India this month.