Salman Khan has rocked the box office over the past few years especially over the religious festival of Eid. Consider his track record ��� ��Wanted�۪ (2009), ��Dabangg�۪ (2010), ��Bodyguard�۪ (2011) ��� even films not released during Eid like ��Ready�۪ (2011) took earth shattering initials. It comes as no surprise then, that with the hype having reached unprecedented levels for his next ��Ek Tha Tiger�۪, that theatre and multiplex owners in Mumbai have decided to hike ticket prices by as much as 12 ��� 16%.
���Most multiplexes rolled back the ticket prices a few months ago. So, a 12-16 percent hike will come out to be about Rs 20. Which is fair. After all it is the festive season. People are willing to shell out extra money for a Salman film especially during Eid. The multiplexes have taken this decision after a lot of research,� said an insider to the Mumbai Mirror.
Confirming the development, Anand Vishal, Head of Operations, Fun Cinemas (a multiplex chain in Mumbai) went on to add, ���Nationally, the price will rise by about Rs 20 per ticket. After all it is a premium product. This kind of thing is done during festive seasons. And today Salman films demand higher premium than before.�
And there is a pretty good chance that this gamble will pay off too. ��Ek Tha Tiger�۪ sees Khan in a Yash Raj Production for the first time, the promos of the film have been exciting, the leading lady Katrina Kaif has had a dream run at the box office, and the music has topped the charts too.
Whether the film breaks Khan�۪s previous records remains to be seen but the bets are definitely on for this one.
��Ek Tha Tiger�۪ is directed by Kabir Khan who previously directed the semi successful terrorist drama ��New York�۪ (2009) and hits theatres next week.