TheSmallBigIdea awarded digital & social media mandate for ‘Bala’

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Full service digital agency, TheSmallBigIdea has been awarded the Digital and Social Media mandate for Maddock Films’ latest release ‘Bala’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film across India. The film tells the story of ‘Bala’, a character played by Ayushmann Khurrana who is balding prematurely and how he copes with the situation.

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film. The agency will be in charge for strategizing and executing digital first video concepts with the actors of the film to create engagements and interactions across social media platforms. In addition to this, TheSmallBigIdea will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram.

Speaking about the win, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “With Bala, TSBI hits a hattrick with Ayushmann Khurrana films. It’s our first with Maddock Films and the experience has been wonderful. It’s extremely encouraging to work with a driven and passionate team. Our campaign ‘Bala Bechara’, encompasses the essence of the film which will see the cast, publishers & influencers come together to create enriching content experience.”

Commenting on the announcement, a spokesperson from Maddock Films, said, “TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’, ‘Jabariya Jodi’ and ‘Dream Girl’. This was an impressive line-up and we had enjoyed seeing these campaigns. They have not only been innovative but also extremely driven in their approach. We look forward to a great partnership.”

TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘TheSmallBigIdea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.

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