‘The Legend of Maula Jatt’ to release in Pakistan & China simultaneously

Talks of the release of Bilal Lashari’s ‘The Legend of Maula Jatt’ has been making rounds for quite a few years, but the team finally made the announcement last weekend that the film will be hitting screens in 2019. The movie will also be the first film from the subcontinent to get the same date release in China with its domestic release in Pakistan, stated a press release.

Only a handful of big studio backed projects from Hollywood have been able to achieve such mainstream release in China. Usually films been released in China after months or a year later after their domestic and international screening, reports The Express Tribune.

China has a limited quota for foreign films to be released each year. Therefore, annually a small number of films are selected among myriad of them released globally, after thorough scrutiny by the Chinese regulatory authorities. Till date only a handful of Hollywood movies belonging to this exclusive club. The rest of the foreign films from the most lucrative markets, primarily Hollywood and Bollywood, see a later date release in China, which is now the go-to market for Hollywood blockbusters theatrical revenue wise.

Not only is this groundbreaking but also a hope for all other Pakistani movies to make it big internationally by not following Bollywood trends but by setting few for them.

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