The big question that everyone is asking about this recently launched Asian TV channel is – will it make money?

In recent times the advertising pie is becoming increasingly fragmented and with another channel joining the fray, things won’t get easier for the others and for the the new entrant.

The latter is free-to-air, which doesn’t help from a revenue perspective. The UK partnering company with this Indian channel has seemingly tendered a huge MG (minimum guarantee) amount to the latter, which might be difficult to recoup.

Let’s wait and watch what becomes of this broadcaster!