Blackburn’s radio station, The Bee has requested media regulator, Ofcom to re-adjust its format by removing the Asian content it broadcasts.
Currently, the station is licenced to air a weekly Asian music programme off-peak on a Saturday evening with Bollywood hits and news stories from the Indian film industry. The Bee, owner, UKRD has said that this is a ���complete departure from our ���standard� programming, featuring Bollywood hits and news stories from the Bollywood film industry.�
Managing Director of the UKRD station Simon Brierley, “Implementation of this change will bring our Saturday evening programming into line with the remainder of the station�۪s output.
���It is our belief that removing this area of our programming, for which there is little demand, will give a greater consistency to the station�۪s character of service.”
Ofcom said the change will alter the character of service substantially and thus will need to be put forward for a consultation. The regulator is looking for views on the requests to be made by 17:00 on Tuesday 30 April 2013.
Existing Character of Service:
A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES, WITH WEEKLY PROGRAMMING FOR THE ASIAN COMMUNITY.
Proposed new Character of Service:
A MUSIC AND INFORMATION STATION FOR 25 TO 54 YEAR-OLDS IN THE BLACKBURN, DARWEN, ACCRINGTON AND SURROUNDING AREA, FOCUSING ON LOCAL ISSUES.