Ten Sports unveils new brand identity

The ZEE Network owned, Ten Sports Network has unveiled a new corporate brand identity..

The network launch is the first phase of the branding exercise where all existing channels are consolidated under the umbrella of Ten Sports Network. A new identity has been created for the network logo which was revealed at the first hour of 10th July 2015.

The new network logo flaunts the elements of speed and dynamism which is reflected from the sporty font style, while retaining the flame as a leitmotif that had stayed with the channel from the very beginning. The logo launch reflects a fresh identity and builds an instant youth connect with the brand. The behaviors of sports watching audience who are trendy and youthful in nature have evolved over the years and it becomes crucial for us to be in sync with the audience. Hence the new network logo binds the new coming of age sports watching audience with the new network branding activity.

Speaking on the occasion the global CEO Mr.Rajesh Sethi said, “It is a step forward in consolidating all the channels under one uniform network and project the organization value to strive further, break new grounds, surpass our limits and achieve the unattained. The belief is articulated in our new network logo design which is synonymous to all kinds of sports and its belief of genesis to victory and the idents and new design was developed completely by the internal team.”

The progressive outlook of the network will be continued in the coming months with the launch of new individual brand identity featuring new channel logos and a thematic communication complimenting the brand values.