Tata Sky has launched ‘Classic Cinema’ – a service celebrating the golden era of the Indian film industry.
The platform has unveiled ‘Classic Cinema’, with an ad featuring veteran actress and queen of hearts – Sharmila Tagore. In partnership with Shemaroo Entertainment Ltd., the service aims to turn the clock back and relive the best of Hindi cinema from a handpicked collection of timeless classics of the 1950s, 60s and 70s.
With a rich pool of interactive and delightful content, the service promises such insights and much more. To celebrate Hindi cinema’s iconic era, the service showcases RJ Anmol’s exclusive interviews with cinema legends such as Zeenat Aman, Dharmendra and many more. Through ‘Tata Sky Classic Cinema’, subscribers will also enjoy rare & vintage interviews by legendary radio announcer Ameen Sayani with cinema stalwarts, interspersed with exclusive behind-the- scenes images and videos.
Pallavi Puri, Chief Commercial Officer, Tata Sky said, “The thought behind Tata Sky Classic Cinema was to bring alive those iconic movies and relive those epic scenes which are etched in some of our memories in an ad-free and break-free format. This service is targeted to not only lovers of classic films but also gives the audience of today an opportunity to connect with the glorious era of Indian cinema.”
Apart from the classic movies, a bouquet of unique features awaits cinema enthusiasts on Tata Sky Classic Cinema with specially created content such as ‘Artist of the Month’ –watch interviews and movies of a legendary artist through the month, ‘Biographies of Legends’ –a program that tracks the lives and careers of Bollywood legends, ‘Filmy Quiz’ a fun quiz where subscribers can test their knowledge on history of Indian cinema.
Hiren Gada, Director, Shemaroo Entertainment Ltd said, “Tata Sky Classic Cinema brings to audience some of the finest work of the greatest film makers of Bollywood. With a very contemporary look and feel, the service is designed specially to reconnect golden era of Bollywood with today’s audience. The programming of the service includes tastefully done shows created by our young & enthusiastic team and movies that have gone missing from television. Shemaroo has one of the biggest libraries of film content and with our experience and expertise in the genre, we have been reintroducing retro in a new avatar with each of our products.”