Tata Sampann Masala & Bigen sponsor IWD on Lyca Radio & Lyca Gold
Lifestyle brands Tata Sampann Masala and Bigen hair products have come on board as exclusive sponsors of Lyca Radio and Lyca Gold’s International Women’s Day (IWD) sponsors.
To mark the special day on Wednesday 8th March 2023, the two popular Asian radio stations in London will shift away from its regular programmes, for an all-female line-up.
On Lyca Radio, Vallisa will kick off the Breakfast show, followed by Sonya on the ‘Mid-Morning Show’, Mehsa on ‘Afternoon Reload’ and Khush on ‘Drive’. Radiowalli will continue in her usual 19:00 slot.
On Lyca Gold, Kajal and Ritu Sharma will start morning proceedings at 06:00 and 10:00 respectively, while Reema will takeover at 13:00 and Ruby Raza on ‘Drive’. Anisa Nasir will remain her 19:00 slot.
Raj Baddhan, CEO of Lyca Media said, “We are delighted to work with Tata Sampann Masala and Bigen to elevate our International Women’s Day specials. As we’ve done over the past two years, Lyca Radio and Lyca Gold will drop its regular line-up for a strong female presenters schedule. Its a must-listen for our audiences.”
