The broadcast industry was today looking out for the first official viewing data after a hiatus of 9 weeks, however, TAM Media Research has postponed the release for a few days.
In a written statement released to media, TAM Media Research said, “At the request of I&B Ministry, Govt. of India, and in concurrence with IBF, AAAI & ISA, we are delaying the data release to Thursday/Friday. The reason for doing so is that the Govt. of India has requested us to withhold release of News channels data by two or three days. The industry is meeting with the ministry to take a decision. Thank you for your cooperation.”
Sources at BestMediaInfo.com say that the main reason behind the delay is due to the election results in Gujarat and Himachal Pradesh on Thursday 20th December. Poll counting is always a big day for all the news channels to earn maximum ad revenues and hence they did not want any possible ruckus created by the release of TAM data after 9 weeks. On a poll counting day earlier this year, BestMediaInfo.com had reported, Hindi news channels rake in the moolah on poll counting day.