The UK’s only commercial sports radio station, talkSPORT has announced plans to foray into the Asia market, including India.
UTV Media, the parent company of the station has said it hopes to launch 24-hour sports stations on FM in key countries such as Jakarta, Singapore, Malaysia and Thailand, with services for India, the Philippines and China to follow.
The news comes after talkSPORT acquired the Barclays Premier League rights outside of Europe for the next four seasons.
UTV۪s Director of Strategy Jimmy Buckland said, Asia۪s passion for sport and dynamic radio industry makes it the perfect market to replicate talkSPORT۪s success in the UK. We are excited about the opportunity to work with partners in Indonesia and across Asia to realise this ambition and look forward to announcing our first new FM radio service showcasing the best of local and international sport.
Chief Executive of the station, Scott Taunton, commented, Our expansion into Asia builds on the significant progress the station has made in the UK in establishing itself as the world۪s largest sports radio station. Our recent agreement with the Barclays Premier League to become its global audio partner provides the perfect platform for this next stage in our development as we seek to forge a range of exciting partnerships with some of Asia۪s leading radio broadcasters.