ZEE Entertainment Enterprises Limited has appointed Swaroop Banerjee as the Chief Operating Officer of ZEE Live.

Swaroop will be overlooking the live entertainment arm at ZEEL. He will report to Punit Goenka, ZEEL MD & CEO.

Swaroop comes with over 16 years of experience in the integrated revenue models spanning across genres and has closely worked with teams in over 7 nations to constantly innovate the evolving culture dynamics in revenue generation platforms within the M&E space. Swaroop has managed revenue capabilities for new media digital content for platforms and brands in music, effectively creating IPR for Music, Lifestyle & Sports.

Swaroop has previously worked with Laqshya Media Group, Viacom18, Star, MTV Asia, Zapak and Wizcraft.