Sunrise TV has got itself into trouble with media regulator, Ofcom, after a range of beauty products were promoted on the channel’s daily show, ‘Beauty Simplified’.
Ofcom noted that the programme included discussions concerning four products that were available through the presenter�۪s personal website and various sponsored links to WellJuice.com, which produced and supplied the products.
Sunrise TV said that it had no commercial arrangement in place with the operator of the website, WellJuice.com or Bina Khan’s website. The broadcaster also stated, “At no time is any broadcast on Sunrise TV assigned in any way to a third party.”
Sunrise TV said that the presenter was “well known within the Asian community, having hosted similar shows on radio and written extensively in Asian publications and is considered an expert in home remedies.” It added that, as with all presenters, Bina Khan was required to comply with the programme�۪s brief – in this case, “to provide the viewers with an interactive programme offering beauty tips and advice using natural remedies that are generally available in a discussion based environment prompted by viewers�۪ phone calls” and to “act in accordance with the production values that have been set in place.”
Sunrise TV said that the presenter had “offered her apologies for the shortfall in the professional standards expected of her”, and offered its own “unreserved apologies for the shortfalls highlighted by this complaint.”
Ofcom notes Sunrise TV�۪s assurances that there were no commercial arrangement in place between the broadcaster or the presenter and the operator of the website.
However, it further added that a range of products discussed in the programme were promoted on the website, through which they could also be purchased. The programme therefore gave undue prominence to her personal web service and the products available on it.