Asian broadcasters Sunrise Radio and Sony Entertainment Television Asia are joining hands for the second Asian Lifestyle Exhibition in London in July.

The summer spectacular takes place at the London Olympia, Grand Hall, where it will be teaming up with more than 40,000 members of the public. It takes place on the weekend beginning Friday 8th through to Sunday 10th July 2005. Last year’s show exceeded all expectations and received the highest accolade when Earls Court and Olympia Group Chief Executive, Anthony Lyons, praised the event as one of the most successful launch shows ever to be staged at his venue.

Expect to see the hottest names from Bollywood flown in from India, to join an array of high profile British stars. New stars gracing the red carpets of Asian Lifestyle Show 2005 will include Bollywood?s award-winning golden couple Ajay Devgan and Kajol along with enigmatic Saif Ali Khan and the sexy and sultry Kareena Kapoor. There will also be live performances from chart-topping musical acts offering an eclectic mix of entertainment.

The Asian Lifestyle Show 2005, is brought to you by Tony Lit, Managing Director of Sunrise Radio Group, the world?s leading Asian radio station, and Vijay Saggar, Managing Director of Excel Caf? Bars Limited.

Tony Lit and Vijay Saggar commented on last year?s success, ?Organising Asian Lifestyle Show 2004 was an exhilarating experience. To see the tremendously positive reaction of the visitors to our launch show was reward enough for all the hard work and effort our team put into organising this event. The overall response from press, media and public has spurred us on to bring a bigger and better show in 2005.

?From day one our objective has been to provide our visitors with value for money. It is with this in mind that we work hard all year round to showcase the best range of lifestyle products & services available along with the best of Bollywood, British Asian Music and Asian Designers.?

Olympia?s Grand Hall will see a vast array of exhibition stands, spreading over two floors this year through popular demand from exhibitors. The show will further clarify the ever-growing fascination in Asian culture as a whole and the strong influences it is currently having on mainstream fashion and beauty as well as alternative health methods and exercise.

Highlights at the show will include mouth-watering samples at the Cookery Theatre hosted by an array of celebrity chefs, ayurvedic massage treatments to aid relaxation whilst shopping, astrology readings, beauty makeovers and treatments, health related, interactive seminar theatres, career changing employment stands and much more, all under one mammoth roof. The breathtaking fashion shows will display the latest and hottest trends from the East worn by top A-List models guaranteed to make all fashionistas rethink their wardrobes and latch onto Ethnic chic!

A visit this summer to the Asian Lifestyle 2005 is to experience what lies at the heart of this vibrant, enchanting culture. An event that welcomes access to unique products and specialist goods from around the world that would otherwise prove hard to locate and promises value for money. Importantly, an event for all the family, irrespective of age, nationality and income.