Sunrise Radio launches Sunrise Smooth in London on DAB
Leading UK Asian radio station, Sunrise Radio has launched Sunrise Smooth in London.
The service went live today, Monday 8th May 2023. It will feature laid back Asian hits.
Tony Lit MBE, Managing Director of Sunrise Radio said: Sunrise Radio is now in its 34th year of broadcasting and has remained the UK’s leading commercial Asian Radio station since its launch. I am now delighted to bring the Asian community another first with the launch of Sunrise Smooth, an easy-listening Asian music format radio station covering London on DAB, it will also be available on the Sunrise Radio app in a matter of days and we will be looking to roll-out Sunrise Smooth in other areas of the country. I hope our listeners enjoy Sunrise Smooth. I would like to thank our commercial partners and the magnificent Sunrise team you are the best!”
Paul Shah, Programme Manager Sunrise Radio said: “Sunrise Radio has always been synonymous with the UK’s Asian community and it gives me great pride to play my part in extending our brand to those on DAB in London who prefer that laid-back, chilled vibe. I’m really excited about what the future holds for Sunrise Smooth… London’s Smoothest Asian Mix!”
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Sunrise Smooth will initially be available exclusively on DAB in London.
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