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Sunrise Radio launches a marathon fundraising effort for heart charity

Sunrise Radio has announced a 36-hour live show marathon to raise funds for charity Cardiac Risk in the Young (CRY) at the end of this month.

The 36-hour broadcasting marathon will be hosted by presenter Anushka Arora, and will feature music, “shout outs”, live interviews (with doctors, young people whose lives have been saved by screening as well as those who have suffered a bereavement) and regular reminders of why it is so important to support CRY and help to raise funds for its ongoing mission in preventing sudden cardiac death in young people.

Sunrise Radio forged a year-long partnership with CRY at the start of 2020 as part of the charity’s 25th anniversary with a vision of raising awareness via advertising, community messaging and interviews with CRY’s experts and families who have been affected by young sudden cardiac death.

However, due to the unforeseen impact of the COVID-19 pandemic on charities across the UK, Sunrise generously pledged to extend the collaboration to ensure the ongoing roll-out of CRY’s important messages and to help support its vital work.

The CRY & Sunrise partnership will reach new heights on the 26th and 27th March with the launch of the on-air “radio-a-thon”, running from 09:00 on the Friday to 21:00, Saturday. With Anushka at the helm for the duration of the challenge, she’ll also be joined by guests including the international singer-song writer Arjun.

Arjun is also an Ambassador of CRY. He started to support the charity following the sudden death of his wife, Natasha, who tragically died from a previously undiagnosed heart condition in September 2018, aged just 30. In February 2020, just prior to the first national lockdown, Arjun organised a huge concert at the Hammersmith Apollo (starring Guru Randhawa, Mickey Singh, Jaz Dhami, Vidy Vox, amongst many others) which raised almost £40,000 for CRY.