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Sunrise Radio Group adds IPL updates to schedule

Sunrise Radio Group adds IPL updates
Sunrise Radio Group adds IPL updates

The Sunrise Radio Group stations have signed a deal with bookmaker, Stan James to bring listeners the latest updates of the ongoing Indian Premier League (IPL).

The deal brokered by media buying agency, Village Green, will see Stan James will sponsor the corporation’s nine-week coverage, which kicked off earlier this week.

As part of the deal, there was a week-long pre-promotion of the IPL on the three stations Sunrise Radio, Kismat Radio and Buzz Radio. Plus, there will be one minute IPL updates on the hour, every hour, between 11:00 – 19:00, as well as latest game updates, live odds, match results, standings and action, all with top and tail credits for StanJames.com

On match days, there will also be additional, extended game round-ups featuring a look ahead at 10:00 to the day�۪s play featuring stars like Rahul Dravid, Virat Kholi and Sachin Baby.

Kay McCarthy, Sales Director at Sunrise Radio Group told RadioToday, ���Generally speaking British Asians love sport and follow it avidly, however when it comes to Cricket and in particular the IPL, their passion for this sport is incomparable. All of us at the Sunrise Radio Group are delighted that through our parntership with StanJames.com we are able to bring our listeners comprehensive hourly up-dates for 2013�۪s IPL, now in its 6th year.�۝

Extracts from RadioToday