Sunrise Radio has begun a TV marketing to promote its recent change of frequency in the Greater London area.
The station owned by Avtar Lit, which previously was available on 1458AM in London, has moved to 963 and 972AM. Last month, Lyca Media acquired the 1458AM and 1035AM frequencies that were previously owned by Lit. Since the changeover, Lit converted the old Buzz Asia Radio format on 963 and 972AM to Sunrise Radio with an adult contemporary format. The new Lyca Media stations are broadcasting as Radio 1458 and Radio 1035 until Ofcom clearance. They are expected to be rebranded with official names later this month or early next month.
In the new marketing campaign, Sunrise Radio is directing listeners to the new frequencies.