The cat’s out the bag! The Sunrise Radio owned digital station Punjabi Radio made a blooper this evening by mistakenly playing a Buzz Asia jingle during its regular evening show hosted by Gulshan Dhingra.
The station ident, which was played shortly before 19:00 today announced, “Buzz Asia on 963 and 972AM”. This further consolidates BizAsia.co.uk’s earlier reports that owners, the Litt Corporation has bagged the licence for Club Asia.
Club Asia will be christened Buzz Asia when paperwork between administrators Mazars and Ofcom has been completed. Last week, we revealed that the Office Of Fair Trading had got involved after receiving numerous complaints about Sunrise Radio’s monopoly in the Asian London analogue radio market.
So with Buzz Asia on-air imaging ready, the station is awaiting the green light from Mazars before it officially begins broadcasting but the question remains, when?! Keep it with BizAsia.co.uk for more.