Former CEO of B4U Network, Sunil Rohra has joined Lyca Media to head its two London stations, Lyca Radio and Dilse Radio.
BizAsiaLive.com understands that Rohra commenced his work at the group this week. His immediate responsibility will be to improve the audience figures of Lyca Radio and Dilse Radio. The stations have been impacted severely from old time rival, Sunrise Radio. It is also believed that Rohra will work on expanding the footprint of Lyca Radio in parts outside of London.
This will be Rohra’s return to the UK media circuit after his exit from B4U Network in 2014. It will be interesting to see how Rohra’s television knowledge will translate into numbers for a radio business.
Raj Jeyaraj, who had been overlooking Lyca Radio and Dilse Radio over the last few months, will focus primarily on the group’s Tamil television and radio services.
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