The management of B4U Network appointed Sunil Rohra as the Global CEO of its worldwide operations, last Friday.

The news comes less than three months since Rohra was crowned the CEO of B4U UK. “It is a big responsibility and I am looking forward to meeting the challenges that lie ahead. I am confident that I will be able to fulfill the expectations of the shareholders and the Board,” said Rohra on taking charge as the Global CEO for B4U.

There is much to be achieved in each of the territories and initially, particular attention will be focused on synergies between the India and UK operations, as well as the overall objective of capitalizing on worldwide operations. “It is my aim to make B4U Network synonymous with Bollywood, such that if anybody wants to know anything about Bollywood, then they?ll know that B4U Network needs to be on their agenda,” added Rohra.