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Sudhanshu Vats replaces Punit Goenka at BARC

Sudhanshu Vats
Sudhanshu Vats

Viacom18’s Group Chief Executive Officer, Sudhanshu Vats has been named the Chairman of Broadcast Audience Research Council (BARC) India.

Vats replaces Punit Goenka in the role, who has been Chairman of BARC since 2014. Giving his take on the departure from the role, Goenka said, “We started off with certain ideologies of being transparent, robust and being able to measure ‘what India watches’. The team at Barc India has been able to achieve this. We brought in a lot of changes in the TV viewership measurement system in order to make it comparable to global standards and to a great extent have been able to achieve that. I wish Sudhanshu all the best for all the future endeavours.”

Talking about his appointment, Vats said, “In a span of two years, BARC India has been able to build a strong TV viewership measurement system. I’m honoured to have been given the opportunity to take the work being done by the entire team to the next level.”

Partho Dasgupta, CEO at BARC said, “Being a veteran in the industry, Sudhanshu will bring in his larger perspective in the media and entertainment space. Punit, as the first chairman has given the team the right thrust and the Barc team thanks him for his whole hearted support.”