If news is to be believed Shahid Kapoor is now classed as one of the industry’s most marketable actors due to the success of ‘Padmavaat’ (2018). So much so, that his next release ‘Batti Gul Meter Chalu’ will now be marketed at a much higher price than before.
“It’s true that after ‘Padmaavat’, ‘Batti Gul Meter Chalu’ is a much bigger project than it was before,” Asian Age reported a source confirming.
It went on to add, “Distributors are willing to pay a much higher price for a Shahid solo-starrer than they were earlier. Shahid has done solo movies earlier, but it is nothing compared to what Padmaavat did at the box office. ‘Batti Gul…’ is suddenly a much bigger film.”
Co-producer Prernaa Arora also spoke to the media, where she expressed, “‘Padmaavat’ has made a difference. But we would have been just as happy with our decision to work with Shahid even if Padmaavat had not enhanced his market value.”
“The dedication with which he had has prepared for his role has bowled us over. We would love to work with him,” she added.
Directed by Shree Narayan Singh, ‘Batti Gul Meter Chalu’ will also what Shraddha Kapoor and Yami Gautam.