Natasha Mudhar, CEO and MD of international communications agency, Sterling Media, was honoured with the Asian Leadership in International Media Award at the esteemed Asian Who۪s Who Awards 2011, which took place on Monday 21st November at The Dorchester Hotel, Park Lane London.
Now in its 24th year, the high profile event pays homage to the most influential Asians the world over, who have made a phenomenal contribution to their respective fields and continue to set a shining example to their peers among the global Asian fraternity and beyond.
Natasha was presented the award in the presence of a host of MP۪s, dignitaries, industry leaders, celebrities and VIP۪s in attendance. Award winners were selected by an independent panel of eminent advisors, including previous award winners such as Founder and Chairman of Cobra Beer Lord Karan Bilimoria; Baroness Shreela Flather; and Rt Hon Keith Vaz MP.
With the good-will of over 17 years, Natasha۪s brand building expertise has been sought by emerging brand names, which she has successfully propelled onto a global platform, as well as large corporates that regularly seek her unparalleled consultancy services. The young achiever successfully manages an impressive portfolio of clients and her contribution to the company includes implementing campaigns for clients such as Live 8 for Make Poverty History I and II, Aston Martin, Lloyds Banking Group, Warner Bros. Pictures, Twentieth Century Fox, Viacom, Sony Music, Sahara, Kingfisher Airlines and Force India.
In speaking about the Award, Natasha said, It is truly humbling to have received the award and I thank the entire team and esteemed judging panel of Asian Who’s Who. From being recognised as a tool for propaganda and now as form of two-way communication, without a doubt the communications and media industry is one of the world۪s most powerful with its ability to create change. To be a small part of this change through our work is an honour and I am grateful to have had the opportunity to be part of a fraternity and company such as Sterling.
Sterling wouldn۪t be what it is today without the support of my fantastic team and clients but above all Sterling wouldn۪t be what it is today if it wasn۪t for the vision of Ms. Teji Singh who single-handedly set up the company 17 years ago. I am extremely proud of my Indian heritage and my kinship network, which has instilled in me a value system that promotes hard work and integrity to achieve success and overcome challenges.