Sterling Media wins The Drum Creative Award 2017

Raj Baddhan

Senior Editor


Sterling Media has been awarded with the top accolade at the The Drum Creative Awards after being named the judges’ “Grand Prix” winners as well as also picking up the “Film-Online” award at last night’s event on Thursday 30th November 2017 at the Emirates Stadium in London for the iconic and inspirational #WhatIReallyReallyWant video.

The award winners were announced at a glamorous ceremony which recognised and celebrated the achievements of the digital and creative industry over the past year.

Sterling Media was engaged to launch and popularise the film #WhatIReallyReallyWant globally, securing mass coverage in media in Europe, USA, India, the Far East, Australia and Africa. Sterling also secured talent such as Bollywood actress Jacqueline Fernandez, who opens the film. The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton on Social Media, the public and international media to help it generate a staggering 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.

Discussing the extraordinary double win at the Drum Creative Awards, Natasha Mudhar said, “We are honoured to have been awarded the Grand Prix and Film–Online awards at the Drum Creative Awards. It is exciting to see #WhatIReallyReallyWant recognised alongside cutting edge online films of the creative industry.

The campaign received a spectacular response online, with the film receiving millions of views across social media platforms within hours. In the year since its debut, it is clear that the campaign #WhatIReallyReallyWant was meaningful and made an impact in spreading the message of female empowerment; it is rewarding to see its influence continue to be acknowledged.

Thank you to the Drum Creative Awards judges for honouring #WhatIReallyReallyWant for this great accolade.”

Sterling Media is an international business and communications consultancy established in 1995 to represent countries, corporates, consumer brands, celebrities, charities, governments and thought-leaders. The company is recognised for being at the nexus of convening government, corporate, media, NGOs and celebrity, to help develop incisive business and communications strategies to bring clients closer to their purpose and ultimately the people they wish to reach. Sterling’s other clients in the international development and campaigning and advocacy sector include the UN’s Global Goals campaign, Jamie Oliver Food Foundation, UN Environment, Sabin Vaccine Institute, Global Open Data on Agriculture & Nutrition (GODAN) amongst others.