Award-winning international communications agency, Sterling Media, has been appointed by Performance Cars a division of Infinity Cars Pvt Ltd. as their PR Partner for the launch of Aston Martin in Mumbai. The campaign will cover strategic international PR Activity in India, UK, Middle East, USA, Canada, Singapore and Hong Kong.

On winning the new appointment, Natasha Mudhar, CEO of Sterling Media, comments, “We are delighted to have been appointed by Performance Cars to execute the PR campaign to launch one of the most prestigious names in the luxury motor industry in India. As India continues to cement its status as one of the world۪s emerging superpowers, it is the perfect territory in which to launch a car brand name that is synonymous with luxury, aspiration and power.”