Sterling Media shortlisted for four various awards

Raj Baddhan

Senior Editor


The international business and communications consultancy Sterling Media is ending the year on a high with nominations for four prestigious industry awards: The Drum DADI Awards, CorpComm Awards, Asian Media Awards and British Asian Achievers Awards.

Sterling Media established in 1995 to represent countries, corporates, consumer brands, celebrities, charities, governments and thought-leaders. The company is recognised for being at the nexus of convening government, corporate, media, NGOs and celebrity, to help develop incisive business and communications strategies to bring clients closer to their purpose and ultimately the people they wish to reach. As a result, its campaigns have helped empower audiences, shape perceptions, create trends, drive innovation and shift the zeitgeist to inspire lasting positive action and ultimately turn purpose into profit.

Natasha Mudhar, CEO and MD of Sterling Media has been nominated for the ‘Outstanding Achievement In Media & Entertainment Award’ at the British Asian Achievers Awards. Taking place on the 13th October, the awards honour exceptional Asian entrepreneurs and business professionals across a variety of industries working in the United Kingdom today.

The award-winning global PR and viral campaign for the film #WhatIReallyReallyWant by Project Everyone, supported by Getty Images and SAWA and launched by Sterling Media, is a finalist for the ‘Video Award’ at the prestigious Drum DADI Awards 2017. Taking place at the Park Plaza Westminster, London on Thursday 19th October, the Drum DADI Awards 2017 brings together the digital industry’s elite to celebrate and reward their achievements over the past year. Sterling Media was shortlisted for the ‘Video/Video Website’ category alongside Flow Creative, Content OD, MRM Meteorite, Stein IAS, Tangerine Communications, Tinderflint and Manifesto Digital.

Speaking about the company’s recognition at the Drum DADI Awards 2017, Natasha Mudhar, CEO and MD of Sterling Media said, “We are delighted to have been nominated for the Drum DADI Video award. Working alongside Project Everyone, it was clear that #WhatIReallyReallyWant was a special project with the potential to create real change and it was a privilege to play a strategic role in taking the film global. It is truly an honour to be recognised along so many innovative campaigns for an impactful campaign like #WhatIReallyReallyWant.”

Sterling Media has also been shortlisted for ‘Media Agency of the Year’ at the coveted Asian Media Awards 2017, taking place at the Manchester Hilton Deansgate on 25th October 2017. The Asian Media Award recognises the strength and breadth of Asian talent within the UK’s media industry. This marks the third consecutive year in a row that Sterling Media has been recognised for an Asian Media Award, after previously winning the Media Professional of the Year in 2015 and the Creative Media Award in 2016.

Speaking about the company’s recognition at the Asian Media Awards, Natasha Mudhar, CEO and MD of Sterling Media said, “Thank you to everyone at the Asian Media Awards. We are honoured and humbled to have been nominated for Agency of the Year along with such great industry talent. Over the past two decades, we have seen the UK Asian Media industry flourish and develop into the diverse landscape we see today, with Asian-led companies spearheading international campaigns with a real impact. The work of Asian professionals in the UK is amongst the best in the world, with experienced creatives pushing the boundaries of their respective fields.”

It has also been announced that Sterling Media is a finalist in the CorpComm Awards, shortlisted for Best Use of Video for the #WhatIReallyReallyWant film. Taking place at Troxy, 490 Commercial Road, London on the 23rd November 2017, the CorpComms Awards celebrate excellence from across the communications industry.

Over the course of 22 years, Sterling Media has been recognised for spearheading several compelling campaigns including launching iconic brands like Aston Martin in India, raising the international profile of companies such as Harrods internationally, playing a pivotal role in the wider recognition of Indian cinema globally, launching Viacom 18 including the launch of Colors TV worldwide and MTV India in the Middle East, being appointed by the US government to direct the launch of the Global Open Data on Agriculture & Nutrition (GODAN) initiative to end hunger and tackle global food security, being appointed the India Director for the UN’s Global Goals campaign, Africa and India Director for Jamie Oliver Food Foundations’ Food Revolution Day campaign, and representing Hollywood stars such as Al Pacino and Salma Hayek to Bollywood talent such as Akshay Kumar and the Bachchans.