Sterling Media awarded brief to direct India strategy for Global Goals campaign

Raj Baddhan

Senior Editor

Natasha Mudhar - Sterling Media
Natasha Mudhar – Sterling Media

The international, strategic communications consultancy, Sterling Media, will be directing the India strategy for the Global Goals campaign. Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, the Global Goals campaign aims to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development (26th September ��� 2nd October). This initiative is supported by a variety of existing campaigns including Project Everyone, action/2015 and Global Citizen.

This unprecedented effort ��� which exists to both make the goals famous and push for their full implementation – will culminate on 25th September at the UN when 193 world leaders adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030.

To ensure global reach and local relevance, the Global Goals campaign has established a network of communications hubs in Brazil, India, UK, Denmark, New York, Kenya, South Africa and Singapore. Each hub will localise activities, content and communications for their region. Sterling Media�۪s mandate is to develop a locally relevant India Communications Strategy for the campaign, providing creative consultancy, project management, coordination, production and execution services in relation to the delivery of the campaign in India. Activities will involve securing partners, developing and localising appropriate creative communication assets (print materials, adverts, films, digital communications), securing PR opportunities, recruiting celebrity ambassadors and brokering corporate partnerships. Sterling will also advise on senior level government approaches.

Speaking about the appointment, Richard Curtis, Founder of Project Everyone said, ���We are delighted to be partnering with Sterling Media as directors of the India strategy in our attempts to raise awareness of the Global Goals around the world. They have already proved themselves to be highly strategic, creative and innovative in their approach. I look forward to doing excellent local and global work with them to communicate the opportunity we all have in 2015 and beyond to tackle the big issues of poverty, climate change and inequality.�۝

Speaking about the campaign, Natasha Mudhar, CEO & MD of Sterling Media said, ���We are delighted to exclusively manage the Global Goals campaign in India and to help promote the new Global Goals for Sustainable Development to India�۪s 1.2bn population.

The campaign has given the company an amazing opportunity to pull in all of our relationships ��� from celebrity, to corporate, government and media ��� to fulfill this ambition.

Under Prime Minister Narendra Modi�۪s aegis, the Indian government is creating an ecosystem of opportunity, empowerment and abundance which is helping India to thrive. Many of the goals the Indian government is committed to, such as ensuring citizens have access to basic sanitation, drinking water, and electricity, chime with the Global Goals we are raising awareness of.

India has the potential to become the benchmark in eradicating global poverty by 2030, and by empowering citizens they can truly be the change they wish to see.�۝