STAR Plus’ long running show ‘Kyunki Saans Bhi Kabhi Bahu Thi’ has landed itself in trouble over a dialogue featured in an episode aired this week.

The Vaishnav community religious authorities including Maha Prabhuji and the sevaks have objected to a dialogue in the episode. Suvarna Jha aka Trupti spews, “Bhad mein jayen aap, aur bhad mein jayen aap ke Thakurji (You and your Thakurji, go to hell).”

The entire Vaishnav community is planning to file a case against Balaji Telefilms and Ekta Kapoor. Kiranbhai Vasani, a sevak, says, “Our blood is boiling at this kind of humiliation to our Thakurji. I don’t understand why our god has to be dragged into portraying a negative character.”

He adds, “The dialogue has hurt the religious sentiments of our people. Our haveli (temple) has received some 400-500 complaints already and we are waiting for our Guruji to take a serious action.”

He continues, “At least five members in my family will stand up against this insult. Kyunki_ is one show which has always shown Thakurji in a good light. Such a dialogue is extremely callous and it has not only hurt the sentiments of the Vaishnavs but the entire Hindu community as well. We won’t let this go so easily.”

When contacted, head honcho of Balaji Telefilms, Ekta Kapoor says, “I don’t know anything about this as yet. I don’t have any formal complaint as yet but if they are upset, we will apologise on the show. Trupti is a negative character and we don’t necessarily support any view taken by a character.”