Akshay Kumar, Raj Kundra and his wife Shilpa Shetty have joined hands to invest in a new Indian television channel, Best Deal TV.
The celebrity driven home shopping channel will launch on Wednesday 18th March. The promoters of the channel will pump in Rs 100 crore (Rs 1 billion) in the venture. According to a report in Economic Times, the promoters have raised Rs 32 crore (Rs 320 million) for the venture by divesting 15 per cent to a private equity firm.
The company has inked endorsement deals with major A-list celebrities and top TV stars in the country. The products available on Best Deal TV are categorised into lifestyle, home, fashion, health, and beauty.
Best Deal TV founder and CEO Raj Kundra said, ���We are pleased to launch a new and unique home shopping channel on which our products will be exclusive, aspirational and above all, affordable. All products will go through our vigorous quality lab tests before obtaining approval. He further added, ���Today most brands rely on celebrities to sell their products. Best Deal TV offers the perfect combination���of quality products and celebrities endorsing them on the same platform. To me, it is the perfect example of a ��Product���Celebrity Match�۪. We match quality-approved products with celebrities and, by controlling the end-to-end supply chain, ensure savings for our customers that guarantee they, literally, get the best deal.�
Best Deal TV co-owner Akshay Kumar elaborated, ���When Best Deal first came to me with the idea of a home shopping channel, the first thing I wanted to be sure about is that if my name is going to be attached to something, it has to be for something unique, never done before by a celebrity, and a quality which is worthy of my 100 per cent���as I don�۪t put less than a 100 per cent in anything I do. I am happy to say that for the first time, consumers will be able to fulfil their celebrity style aspirations as far as their look and feel is concerned at very affordable prices.�
Best Deal TV chairperson and brand ambassador Shilpa Shetty Kundra remarked, ���As a self-confessed shopaholic, I love the concept behind Best Deal TV. TV commerce is a growing trend, an easy and convenient way to shop from the comfort of your home. Now customers can be reassured of quality products that are being endorsed by their favourite celebrities. Best Deal TV aims to offer something which is special to its consumers; products that solve a problem, make a difference, offer great value for money and deliver exceptional results. It makes me very proud to be part of this transparent and top quality platform, truly making us the ��bestest�۪.”