With the three-day ZEE Carnival exhibition now only days away, Sunrise Radio and Sony TV are gearing up to make their own Asian Lifestyle Show the biggest yet.

The Asian Lifestyle Show, which takes place on the 14th, 15th and 16th July at the Olympia, London will be the home to some of the biggest Bollywood stars including Preity Zinta, Vivek Oberoi, Lara Dutta and Arjun Rampal. Sunrise Radio has been in loggerheads with ZEE Network over one of the stars attending both events. According to inside information Arjun Rampal had signed a deal with Sunrise Radio preventing him to attend any Asian exhibition six months prior and after the Asian Lifestyle Show, he however, was lured by ZEE execs. With the way things stand today, Arjun Rampal will be at both events.

Incidentally both exhibitions also take place at the Olympia, London. ZEE boasts the arrival of Rani Mukherjee, Arjun Rampal, Neha Dhupia, Rimi Sen, Shaan, Divya Dutta and many other ZEE soap stars and numerous music stars to its next week event.

According to Biz Asia sources, B4U TV is also planning its own exhibition to be held later this year. More on this soon.