Stars announced for Asian Lifestyle Show
With the ZEE Carnival a couple of weeks away, rivals Sony Entertainment Television Asia and Sunrise Radio have announced details of their upcoming Asian Lifestyle Show.
The Asian Lifestyle Show, this year, will take place in two cities. As per every year, the capital organised event will take place in July. However, for the first time, they will also hold the exhibition in Birmingham, this March.
The dates for the Birmingham show are Friday 30th, Saturday 31st and Sunday 1st April at the NEC.
Stars include actors Fardeen Khan and Lara Dutta, with singers Sukhbir and Kailash Kher.
The organisers of the event have cleverly begun their marketing early (starting tomorrow) to compete with ZEE Network’s Carnival, which will take place at the Olympia in London from 16th to the 18th February.
ZEE has announced a huge line-up of stars attending its three day event. Priyanka Chopra, Himesh Reshammiya and Eesha Deol are headlining. ZEE TV soap actors, ‘Khana Khazana’ chef Sanjeev Kapoor, Pakistani cricketer Shahid Afridi have also been confirmed.
In London, ZEE Network is splashing out on various marketing methods to create as much buzz around the event as possible.
It remains to be seen whether or not the initial Asian Lifestyle Show publicity will be able to put a dent into the much publicised ZEE Carnival. Also will ZEE Carnival be able to sustain its popularity after last year’s success. Keep it with BizAsia.co.uk.
