STAR’s Ajay Vidyasagar quits after 14 years

STAR India’s old hand Ajay Vidyasagar, President – Content and New Media, has quit the network after a span of 14 years.

Vidyasagar had joined STAR in 1996, looking after ad sales and marketing and was a member of the core team led by Peter Mukerjea, which got STAR going in India.

Since then he has played various roles, including Commercial Director at Channel [V], moving on to heading the regional channel when STAR acquired Vijay TV down South. He then moved to head the marketing team of first Content and Communication, and later added New Media to his repertoire too.

In his role as New Media Head, Vidyasagar had looked after the entire Internet business of STAR, while working closely with Fox Interactive in Los Angeles.

It is not known where he will move on to next.