Starfish agency forms alliance with HPI Research

Ethnic research specialist, Starfish Research, has formed a strategic alliance with HPI Research ��� the UK�۪s largest independent research agency.

The alliance will provide Starfish with access to HPI�۪s resources, whilst HPI will benefit from much increased presence in the ethnic research sector.

Starfish are architects of MinorityReportTM, a large scale study identifying media consumption, attitudes and behaviour amongst England�۪s non-white ethnic groups. Their clients include Asda, Ofcom and ZEE Network.

Commenting on the alliance, Parveen Bdesha, Director of Starfish Research said, “HPI is a highly respected and long established research agency and we see this alliance as a real opportunity to put the needs of ethnic minorities on the agenda with some of the UK�۪s major corporations”.

HPI conducts both UK and international research and its clients include Vodafone, Visa, British Airways and Premier Foods. Commenting on the alliance, HPI�۪s Senior Partner David Iddiols said,
“We are already working with Starfish and this tie-up will undoubtedly enhance our expertise and credentials in the ethnic research sector.”