Star TV UK to air live Uttarakhand appeal

Star TV UK has confirmed to BizAsia that it will be broadcasting a seven-hour appeal in efforts at rehabilitation in flood-ravaged Uttarakhand by raising funds to help bring comfort to victims of this tragedy.

‘Saath Hai Hum – Uttarakhand’ will air on Star Plus and Star Life Ok UK on India’s Independence Day (Thursday 15th August) between 07:30 – 14:30 (British Summer Time).

���The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand,�۝ Mr. Uday Shankar, CEO, Star India, said. ���This occasion demands that people join forces to support those in need. It�۪s heartening that people are coming together and our role is only that of a catalyst.�۝

Early confirmation of stars supporting the initiative include Indian cinema�۪s icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani, Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as ��Diya Aur Baati Hum�۪, ��Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara�۪, ��Saraswatichandra�۪, ��Savdhaan India�۪, ��Devon Ke Dev Mahadev�۪ and ��India�۪s Dancing Superstars�۪ among others.