Star TV India has confirmed that it is launching a Bengali movies channel in the country next week.
The new service will complement existing Bengali entertainment channel, Star Jalsha. The channel will be known as Jalsha Movies. It launches three months after ZEE Entertainment Enterprises launched ZEE Bangla Cinema.
Star TV has already signed a deal with a leading production house for latest Bengali movies. Jalsha Movies will telecast the World Television Premiere of mega hit, ‘Superstar Jeet’ starer Awara. Jalsha Movies will be a free-to-air channel initially, after, which it will become a premium service.
Star India chief executive officer Uday Shankar said, “We are launching a Bengali movie channel next week.”
In the UK, Star Jalsha replaced ABP News last month on the Sky Digital platform.