After launching a 360 degree campaign to promote its mytho-thriller offering ‘Mahakumbh- Ek Rahasya, Ek Kahani’, Life OK has set its foot on a global platform to generate buzz about the show. The channel has gone a step ahead to attract its viewers in The United States of America by showcasing ‘Mahakumbh’ promos at Times Square, New York and few other parts of Manhattan.
With this initiative, ‘Mahakumbh’ has become the first ever Indian show to be promoted on Times Square billboards, claims the channel.
The overseas campaign was executed with the support of 21st Century Fox, owned by the Star Network. Speaking about the initiative, Life OK spokesperson said, Considering the storyline of the show, which has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go.
The show is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (played by Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions.
‘Mahakumbh’ is aired weekdays at 20:00 on Life Ok.