Star TV has announced its association with this year’s Leicester Belgrave Mela – for the second year running.
Famous for being the first event of its kind here in the UK, the Leicester Belgrave Mela is one of the largest free community events in the UK. Described as a glittering mix of live music, dance, fashion and food, the unique outdoor one-day spectacular South Asian arts and culture festival set the bench mark for dozens of similar summer festivals which take place across the UK every year.
Star Network joined forces with the Mela last year on its monumental 25th anniversary which was a huge success. The partnership will allow millions of viewers worldwide to watch the Leicester Belgrave Mela on Star Plus.
Yeshpal Sharma, Vice President for Star UK & Europe said, “Last year�۪s mela was a phenomenal success. We are excited about continuing our partnership for the second year running and making the 2012 summer Leicester Belgrave Mela event a huge success.”
Pravin Mistry, Festival Director said, “Thanks to our partnership with Star Plus, last year�۪s spectacular 25th anniversary celebrations made it one of the most memorable Melas Leicester has ever seen. We are delighted to once again be working side by side with UK�۪s number one Asian television station, for a festival which promises to be even bigger and better than ever before. This summer, Star Plus and Leicester Belgrave Mela are inviting the whole of the UK to experience our famous Mela Shopping Bazaar, a whole host of free South Asian arts activities, delightful dance, mesmerising music and electrifying entertainment – as well as a few celebrity guests ��� it�۪s a great day out for the whole family.”