Star TV India has announced the launch of its second sports channel, Star Sports 2.
Starting from Monday 11th March, Star Sports 2 will be have international football as its channel driver.
The broadcaster holds the rights to football properties like English Premier League, Spanish league La Liga and French league Serie A for India besides FA Cup rights.
According to IndianTelevision, Star is launching the new channel to avoid overlapping of cricket content with other sports content. The problem only accentuates when India cricket is on as the broadcaster has a bi-lingual feed in English and Hindi on Star Sports and Star Cricket.
Incidentally, parent group News Corp also announced the launch of Fox Sports in the USA today. The channel is expected to launch in August this year.