Star TV India has rebranded its sports channels including the established ESPN-Star Sports services.
According to reports, the network is investing around Rs 20,0000 crore in building its sports television business in India by showcasing the Indian Super League in football, the Hockey India League and the Indian Badminton League over the next few years.
The move will see Star Sports create six new brands with Star Sports 1, 2, 3, 4 and HD1 and HD2. The broadcaster is also launching an online portal StarSports.com.
Simultaneous with this announcement, the network today unveiled a new brand for Star Sports across six TV channels – Star Sports 1,2,3,4, HD1 and HD2 and its online portal starsports.com.
���Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. We will cover more of it, have wider coverage, go deeper, use multiple languages and take it beyond television,� says Star India CEO Uday Shankar in a press release. ���The new brand is also about showcasing our commitment to other sports. While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and bring in the best of local and world sports to India, whether in soccer, hockey, badminton, tennis, F1 or the many other sports that fans in India are deeply passionate about.�
He adds: ���For us, this is not just about being the country�۪s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India�۪s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.�
The new branding went live today in India.