Novi Digital Entertainment, the wholly-owned subsidiary of Star India has been awarded the online media rights of the Indian Premier League (IPL) for a whopping Rs. 302.2 crore between 2015 – 2017.
Three companies submitted their tenders for the rights including Novi Digital Entertainment, Times Internet and Multi Screen Media.
BCCI Hony secretary Sanjay Patel said, Our partnership with Novi Digital Entertainment augurs well for the Pepsi IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving.
The package includes Internet and mobile rights for Indian subcontinent and rest of the world, besides broadcast rights for certain territories.