Star TV has this week launched the teaser campaign of Bollywood actor, Aamir Khan’s debut TV show ‘Satyamev Jayate’.
The much-talked about show is expected to launch on Star Plus in May but channels officialls are keeping tightlipped on the format. It will be broadcast simultaneously in eight languages covering the length and breadth of India and beamed to over a hundred countries.
The entire campaign has been conceptualised by Ogilvy & Mather, Mumbai. To start with, the agency has released the first set of three promos. Star India will also use press, outdoor and digital mediums to market the show.
Abhijit Avasthi, National Creative Director, Ogilvy & Mather, said, “We wanted the promos to be as sincere as the content of the show. So, the behind the scenes treatment pretty much came out of that clarity. Secondly, this campaign idea also allowed us to paint a canvas of many aspects of the show without actually revealing anything.”