Star TV UK and BSkyB have signed a new multi-yearcarriage deal that will see an expanded range of Star TV’s entertainment channels and programming available to Sky۪s customers.
The agreement forms part of Sky۪s on-going commitment to deliver greater breadth, depth and value for all subscribers, including those audiences who value high-quality programming from overseas. Now with a monthly reach of over 1.5 million viewers, Star Network۪s portfolio of channels respond to the growing demand for high-quality Hindi and Bengali language programming. In addition to a channel carriage renewal for its existing channels, Star TV will also launch HD versions of its existing channels to complement Star Plus HD, as well as On Demand services to better satisfy customers.
The agreement sees Sky renew its distribution partnership for Star Network۪s leading range of Hindi-language entertainment and Bollywood film channels, including Star Plus, Star Life OK, and Star Gold. Plus the newly launched Bengali entertainment channel, Star Jalsha. This follows the recent launch of Star Plus HD the UK۪s first Asian TV channel in full high definition.
In addition, the partnership between the broadcasters includes distribution rights that will see Sky offer access to Star Network۪s programmes through its catch-up platforms, including Sky۪s On Demand service.
Yeshpal Sharma, Sr. Vice President UK & Europe, Star Networks says, It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK۪s No. 1 Asian television network offering top quality content to a growing Asian audience. We have built a firm foundation and are committed to taking it to new heights.
Adrian Pilkington, Director of Partner Channels, Sky, said, We۪re pleased to be extending our partnership with Star TV as viewing amongst the UK۪s Asian audience continues to grow strongly. At Sky, we۪re delighted to help Star۪s programming reach more than 10m homes, and to give viewers more choice, control and flexibility by making Star۪s content available in high-definition and on-demand.