Two of STAR Plus’ soaps could face the axe in January to make way for its much hyped property ‘Kaun Banega Crorepati 3’.
According to Business Standard, ‘KBC3’ will sound the death knell for ‘Karam Apna Apna’ and ‘Virasaat’, which launched barely a few months back.
Industry sources said these soaps were being taken off air to accommodate ‘KBC3’ because the new series was expected to rake in more advertising revenue and viewership for the channel than the serials.
The one-hour primetime from 21:00 – 22:00 from Monday to Friday is the most sought-after slot on Indian television and has been reserved for “kitchen stories”.
Currently, ‘Virasaat’ is being aired at 21:00 while ‘Karam Apna Apna’, a Balaji Telefilms production, is being aired from 21:30.
When contacted, STAR India�۪s Senior Creative Director Shailja Kejriwal confirmed the development and said: “Virasaat will be taken off air for some time and we are trying to work out a time slot for Karam Apna Apna. Virasaat will make a comeback after a seasonal break.”
“We have received an official intimation from the channel on the possibility of Virasaat being taken off air or shifted to another slot. However, nothing has been finalised yet,” said Ravi Chopra, Virasaat�۪s producer.