Star Sports extends media rights deal for Badminton World Federation


Star Sports has extended its deal with the Badminton World Federation, as a part of a renewal based on four years from 2018 to 2021.

The broadcaster’s previous agreement had come to an end in December 2017. While there was a delay in signing the new term, viewers had missed out several tournaments including the Indonesia Masters in January, which included Saina Nehwal reaching the finals.

Viewers can now breath a sigh of relief, with badminton guaranteed on Star Sports India.

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