STAR splashes out big to buy ‘My Name Is Khan’

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STAR Network has acquired the television rights to broadcast the UK’s biggest ever Bollywood box office grosser, ‘My Name Is Khan’.

The Karan Johar blockbuster starring Shah Rukh Khan and Kajol will be shown exclusively first on STAR Plus later this year.

The channel is said to have paid approximately Rs15 crore for the satellite television rights of the film, according to LiveMint.

STAR’s Anupam Vasudev, executive vice-president (marketing) confirmed that the channel had acquired the film, but he refused to comment on the price paid for the rights.

However, according to a senior executive at a rival channel who specializes in buying films for the small screen, STAR forked out Rs15 crore for ‘My Name Is Khan’.

Incidentally, STAR�۪s sister company Fox STAR Studios had bought the marketing and distribution rights of ‘My Name is Khan’, reportedly for Rs100 crore.

In the UK, ‘My Name Is Khan’ grossed over 2.5 million pounds, making it the biggest ever Bollywood release here. It surpassed the previous record set by ‘Kabhi Khushi Kabhie Gham’ in 2001, which also starred Shah Rukh and Kajol in the lead roles.

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