STAR’s website has had a makeover with the launch of its digital entertainment store, which makes available for download some of India۪s most popular entertainment content.

At launch, content from across the STAR network including popular K- serials – ‘Kahaani Ghar Ghar Kii’, ‘The Great Indian Laughter Challenge’ and ‘Koffee With Karan’ will be made available for download at a small charge.

Single episodes are now available for free on a trial basis in order to allow users to sample the quality of the content and service. Additional episodes are priced starting from US$0.99 though special discounts are available for bundle purchases. Additionally, exclusive recap episodes will be available for top serials, chronicling an entire week of events in a 45-minute specially created recap. Recap episodes for India۪s top show, Kahaani Ghar Ghar Kii, are available now in the same week as aired on TV, with other shows to be added to the mix in the near future.

The service is available worldwide and is targeted at broadband-enabled South Asian audiences in the US, UK, Canada and South East Asia.

The new service is offered via a “download-to-own” model, in which content is downloaded to the end-user۪s PC. Purchased content is then playable on up to two Windows Media compatible devices, including portable players, allowing consumers to view their content on the go.

“This is the first time an Asian internet portal has made this kind of scale of entertainment content available online,” said Ajay Vidyasagar, Executive Vice President and Head, Interactive Media, STAR India. “We are very pleased to be able to launch the service with a number of STAR۪s popular properties and look forward to working with other content providers in order to offer broadband enabled South Asians the world over the best entertainment content for download.”

In addition to TV entertainment downloads, consumers will shortly have access to current affairs updates, as well as top Indian films and music.

Users can access the service at